Select Analysis Method
Frequentist (Classic)
Bayesian
Frequentist Analysis: Traditional hypothesis testing with p-values and confidence intervals. Reports statistical significance at α=0.05.
Select Metric Type
Conversion Rate
Continuous (AOV, Revenue)
Conversion Rate: Use for binary outcomes
like conversions, sign-ups, or clicks.
Control (A)
Variant (B)
Control (A)
Variant (B)
Conversion Rates
Control (A):
-
Variant (B):
-
Relative Improvement:
-
Statistical Analysis
P-value:
-
Z-score:
-
Confidence Interval:
-
Sample Size & Power
Total Sample Size:
-
Statistical Power:
-
Minimum Detectable Effect:
-